NASCAR
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
SUMMARY
The Coordinator, Track Content is responsible for digital and social media content creation and execution for assigned racetracks.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Develop and execute social media content and campaigns for assigned track social media handles including but not limited to Facebook, Instagram and Twitter
- Community management for assigned social media accounts including monitoring and engaging with fans and industry stakeholders, using independent discretion and judgment to determine appropriate responses in real time
- Monitor, protect, and promote the company’s brand voice in social media; review and monitor all platforms to ensure consistency of messaging and alignment with business goals
- Use creativity and knowledge of best practices to create and edit social media copy and multimedia content, including some shooting and editing photos and video
- Manage original, creative and editorial elements for track websites
- Utilize advanced writing and editing skills for editorial web publications
- Train and educate colleagues on social media best practices
- Closely track emerging trends, tools, and platforms in the social / digital space
- Maintain working knowledge of client server, web technologies and/or systems integrations
- Provide race weekend coverage, including live race updates and attendance at some events
- Develop and manage weekly and monthly content calendars
- Communicate and collaborate with other departments and track staff (e.g. Comms, media buying)
- Work a non-traditional work week, including nights and weekends
- Travel: 30% travel required including weekend.
QUALIFICATIONS
- Bachelor’s degree from four (4) year college or university required plus a minimum four (4) years of current digital and social media content experience; or equivalent combination of education and experience.
- Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquires or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Proficient on all Company provided hardware and software. Experience in mobile technologies. Proficient in content management software.
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.